The Ritz-Carlton, Millenia Singapore

Among the grand hotels of the world, The Ritz-Carlton hotels and resorts are renowned for indulgent luxury. Sumptuous surroundings and legendary service await every guest that passes through our doors. Our award-winning hotels reflect the 100 years of tradition that stand behind them. Discover our fascinating history.

The Ritz-Carlton Employee Promise and programs such as our prestigious leadership training are among the many wonderful benefits of being a Ritz-Carlton lady or gentleman.

 
MORE
OTHER OPPORTUNITIES
PR and Marketing Communications - Assistant Manager 
Fitness Centre Specialist 
Communications - Supervisor 
Colony Kitchen - Commis Cook 
Bellman 
Housekeeping Assistant Manager 
Host /Hostess (Colony Restaurant) 
Banquet Coordinator 
Restaurant Sales Reservations Executive 
Server (Colony Restaurant) 
Maintenance Engineer 
Communications Agent 
Housekeeping Supervisor 
Ritz-Carlton Club-Supervisor 
Assistant Club Manager 
Guest Relations Officer 
Fitness & Spa- Receptionist 
Spa Therapist 
Beverage - Bartender 
Summer Pavilion- Server 
In Room Dining - Server 
Fitness Centre & Spa - Assistant 
Front Desk - Japanese Guest Relations Officer 
Housekeeping - Room Attendant 
The Ritz-Carlton Club - Concierge 
Reservations - ERS Executive 
Engineering Officer 
Front Office-Guest Services Agent 
Loss Prevention Specialist-Assistant Manager 
F&B Operations Executive 
Engineering - Technician 
Safety and Loss Prevention - Specialist 
Housekeeping Attendant 
JOB POSTING

  • PR and Marketing Communications - Assistant Manager 
  • Mar 2019

Job ID: 20190312012730

 

Major Function


This role will be responsible for planning, activating and tracking the effectiveness of the hotel’s digital marketing campaigns, in addition to managing the hotel’s online reputation via social review sites, and leading the hotel’s social media strategy.

 


Specific Duties

  1. Hotel Web Site (HWS) Maintenance
    • Regularly review the HWS and relevant in-language sites to ensure content is accurate and up-to-date (including grammar, punctuation and spelling).
    • Feature available hotel offers on RC.com by creating landing pages and property-specific messages (in English and other languages, as appropriate).
    • Make content and photo updates as needed via EPIC, Brandworks, E-FAST and other available tools/processes.
    • Make updates of content on The Ritz-Carlton/ Marriott mobile app and mobile site as needed.
    • Closely monitor HWS performance each month using the E-Commerce report (MRDW ECM1, Omniture) reports to identify opportunities for improvement
  2. Digital Marketing/E-commerce 
    • Support execution of Search Engine Optimization efforts for RC.com/Singapore (via Marriott Digital Services and approved partner agencies) to ensure it is ranked well for relevant terms, and maximize traffic, room nights and revenue from Natural Search.
    • Optimize traffic, room nights and Revenue from any Paid Search (SEA) campaigns and make sure information is up to date.
    • Work collaboratively with Field Digital Services on executing METT and other email marketing/digital campaigns.
    • Manage content and provide relevant offers for direct referral partners including Google Hotel Finder, TripAdvisor, Chope, Hungrygowhere, etc. to drive online awareness and bookings for the hotel, F&B outlets, spa, etc.
    • Stay abreast of any new Corporate, Regional or Brand driven digital marketing initiatives and implement any such strategies and tactics.
    • Execute email marketing and digital advertising campaigns for the hotel, track and measure performance.
    • Ensure hotel participation in all relevant Ritz-Carlton approved online travel agents (OTAs).
    • Manage hotel content and photo updates on OTAs, aligned with the OTA offerings and strategy.
    • Build strong relationships with Local OTA Market Managers, and leverage these relationships to improve OTA production.
    • Manage content updates on the hotel’s digital signages and platforms, including but not limited to the Colony Bakery e-commerce site and Mooncake microsite.
  3. Social Media Platforms  
  • Plans and executes the social media strategy for the hotel, F&B outlets and spa.  
  • Drives hotel Facebook and Instagram fan acquisition through both organic growth and paid campaigns.
  • Create and manage content for the hotel’s owned social media platforms.
  • Create and submit content for corporate social media platforms (Twitter, Pinterest, Facebook, Foursquare).
  • Lead KOL/influencer engagement and strategy.
  • Overseas the handling of review responses on the hotel’s social media pages, and approved OTA channels.


Job Specifications

 

Profile of Competency

·           Minimum 3 to 4 years of digital marketing and/or social media experience

·           Travel, hospitality or luxury goods background preferred

·           Proficiency in Microsoft Office, Adobe Photoshop, Abobe Lightroom, Video Editing software

·           Keen interest in photography and in creating social content and videos

·           Creative and well versed in various social media platforms

Language

·           Excellent written English and oral presentation

·           Ability to speak, read and write Mandarin

Education

·           University Degree in Public Relations, Marketing, Journalism, Mass Communications and/or Business preferred.